Guideintermediate level
Add-onsBillingWhite-LabelBrandingOperations

White-Label Add-on: Setup and Commercial Use Cases

Set up the White-Label add-on, remove TourBots branding where permitted, and deploy a clear commercial governance model for client-facing delivery.

28 March 2026
7 min read
White-Label Add-on: Setup and Commercial Use Cases

What this guide covers

This guide explains when to use the White-Label add-on, how to enable it through Billing, and how to apply branding settings safely in chatbot customisation. It also covers operational controls for agency and client-facing rollouts.

Before you start

  • You can access Settings > Billing.
  • Your account is on Pro, with add-on purchasing available in the Billing UI.
  • You know which tours and client environments need branded or white-labelled chatbot behaviour.

1) Confirm White-Label is commercially required

Use White-Label when:

  • Client contracts require removal of platform branding.
  • You need a consistent client-owned brand experience across embedded chatbot touchpoints.
  • Your delivery model includes multi-client governance and brand standards.

If platform attribution is acceptable, keep default branding enabled to reduce governance overhead.

2) Purchase the White-Label add-on

  1. Open Settings > Billing.
  2. In Add-ons, locate the White-Label add-on (white_label).
  3. Click Buy.
  4. Complete Stripe checkout.
  5. Return to Billing and click Refresh.

Validate that White-Label now shows as Enabled in current add-on status.

3) Apply branding settings in chatbot customisation

  1. Open the relevant tour in Chatbots.
  2. Go to Customisation.
  3. In Colours & Branding, review Show "Powered by TourBots" for desktop and mobile.
  4. Set branding visibility based on your approved commercial policy.
  5. Save changes and verify the live preview.

With White-Label active, branding controls are unlocked. Without it, branding controls remain locked.

4) Validate deployment output before client release

For each production tour:

  1. Open desktop and mobile previews.
  2. Confirm branding visibility matches contract requirements.
  3. Test embedded chatbot behaviour on the target site.
  4. Record pass/fail for branding compliance and sign-off owner.

Do not publish to client environments until branding checks pass on both device contexts.

5) Run governance for client-facing delivery

Use a simple governance model:

  • Define a default branding policy per client account.
  • Require sign-off for any change to branding visibility.
  • Keep a dated audit note for White-Label activation and rollout scope.
  • Include branding checks in your go-live checklist for every new tour.

This keeps commercial delivery consistent when multiple operators manage the same account.

Common issues

  • White-Label purchased but still shown as disabled: refresh Billing after webhook completion.
  • Branding switch is locked in customisation: confirm White-Label entitlement is enabled for the current venue.
  • Branding differs between desktop and mobile: validate both desktop and mobile customisation sections.
  • Client sees unexpected attribution in embed: retest saved customisation on the live embedded page.
  • Internal policy mismatch: align settings to the approved client contract before go-live.

Validation checklist

  • White-Label commercial requirement is documented.
  • Billing shows White-Label as enabled.
  • Desktop and mobile branding controls are configured intentionally.
  • Live embedded output matches contractual branding requirements.
  • Governance and sign-off records are completed.

Final note

Treat White-Label as a commercial control, not only a visual setting. Purchase entitlement, apply branded behaviour consistently, and enforce a repeatable sign-off process before each client rollout.

Need help applying this in your rollout?

Book a walkthrough and we will map this guide into your current setup.